Tipping Point Mentoring Program

You've reached the tipping point. No longer is it enough to work for someone else; to ignore the passion you have for something more. When you've built up the necessary experience and motivation to make the move and go out on your own, you've reached the Tipping Point.

I've created the Tipping Point Mentoring Program to help service-based business owners develop a new lifestyle for themselves and transform their passion, idea or side hustle into a fully functioning business. Bringing together my background as both a Chartered Accountant, and as a Marketing and Sales Manager, I am here to mentor you through the areas of business that you find the most challenging.

No matter your industry, these are the pillars you need to put in place to establish a sustainable and successful business. This is a six-month program where I mentor you to establish the fundamentals of your business the right way – from the start.

PILLAR A: MINDSET (THE KEY to all of the other Pillars)

• Making the mental shift from hobby to side hustle to "big girl/boy pants" business

• Financial mindset - understanding your numbers, appreciating them as a tool for growth, rather than solely as a compliance measure

• Sales mindset - this is the hardest move in terms of both mindset and skillset for many new entrepreneurs. How to sell what you do and not feel like selling is a dirty word.

• Marketing mindset - let's get straight on what our potential customers need to hear in order to want to buy from us. (It's not always all about us and what we can offer!)

• Assessment and clarity on your Purpose / Vision / Mission / Values (vital areas for us to revisit throughout building your business)

PILLAR 1: SYSTEMS + PROCESSES (PUZZLE PIECE 1)

• Organisational structure

• Business name

• Compliance and registration setup measures (ABN, tax)

• Internal processes and procedures

• Relevant insurance

• IP Protection

PILLAR 2: PRODUCTS + PRICING (PUZZLE PIECE 2)

• What products are you intending to sell?

• Productisation of services

• Packaging of products

• Pricing structure

• Profitability of model

• Focus on the right products for the right markets to fit your expertise and passion

PILLAR 3: FINANCES + NUMBERS (PUZZLE PIECE 3)

• Money mindset - become comfortable with your numbers and what they can do for you

• Record-keeping

• Bookkeeping software / processes

• Tax and your business

• Forecasting

• Cashflow

• Developing an understanding of your business-building analytics

PILLAR 4: MARKETING + COMMUNICATIONS (PUZZLE PIECE 4)

• Client Avatar (who are they? Where do they work, live and play? how do we talk to them?)

• Branding (Logo, Tone of Voice, Colours, Typography - connection to Client Avatar, Mission)

• Positioning

• Copywriting / Storytelling – weaving your story into your brand

• Website / marketing assets

• Marketing plan (social media, advertising etc)

THE PATH FORWARD (THE WRAPPER)

• Goals re-assessment

• Right people

• Right plan

• Right support

• Ongoing Mentoring

• Suitability for New Business Growth Accelerator

I’m Mark Schiralli your Business Growth Mentor, based in Sydney’s Inner West. I bring my 25 years experience as a Chartered Accountant, in Marketing and in Sales in Sydney, London and New York to YOU - to guide you to establish your own profitable, sustainable service-based business.  

I've been fortunate enough to work with hundreds of businesses in my career to date, ranging from startups to multi-national listed companies. I bring the lessons I've learned and the skills I've developed to you -- joining in your goal of seeing your business succeed, flourish and grow.

Whilst I have a wealth of experience in the nuts and bolts of accounting, regulatory compliance and budgeting, there is much more to running a successful business. This is where my hands-on marketing and sales experience in so many businesses comes to the fore.

Strategising how to attack the market, get your pricing right, and out-sell your competitors is a big part of my skill-set. More than that, I can succinctly assist you in articulating what makes your business so amazing, to ensure that your business isn't like that proverbial tree that falls in the woods (and nobody hears about it). 

I have a background in professional writing, technical marketing copy-writing, sports journalism, social media and even blogging, meaning that I can help you get your message heard.

As part of our Business Mentoring program, we will talk through your financial projections to attract investors, provide you with business coaching, develop a marketing strategy and importantly, I will be your trusted adviser. 

You know it is time to take action.

But sure, you may still have some questions.

Rather than scrolling away from this page and procrastinating further, leaving your problems in the too-hard-basket, get in touch and let’s discuss any questions you may have.

Ready to find out more and take the next steps in building your business? Get in touch via the form below.

Does your business need assistance? Perhaps there's something that's not explicitly mentioned above - not a problem. Contact me and I'll either be able to help or refer you in the right direction.